Years ago, it was apparently very fashionable in the States to use Kool Aid as hair dye (check its Wikipedia entry/other uses). Now, the stuff is being used to candy-fy pickles.
The New York Times reports:
"The pickles have been spotted as far afield as Dallas and St. Louis, but their cult is thickest in the Delta region, among the black majority population. In the Delta, where they fetch between 50 cents and a dollar, Kool-Aid pickles have earned valued space next to such beloved snacks as pickled eggs and pigs’ feet at community fairs, convenience stores and filling stations.
....
When this writer, lugging a jar of tropical-fruit-flavored pickles, recently asked the 29 students who liked to eat Kool-Aid pickles, 29 hands shot up.
The names came fast: Ladarius, Fredericka and Kobreana, among others. So did the impressions: “It’s a candy pickle.” And “I like it the same as dipping hot Cheetos in ice cream.” And “Have you ever tried one with a watermelon Blow Pop?” followed by a pantomime of how the Blow Pop stick can be inserted so that the candy appears as a knob at one end of the pickle, allowing the eater to alternate between bites of sour-sweet pickle and licks of sweet-sour Blow Pop.
No patent application has been filed, but the name Kool-Aid is a trademark owned by Kraft Foods. Upon learning of the pickles, Bridget MacConnell, a senior manager of corporate affairs at Kraft, recovered, and then pronounced, “We endorse our consumers’ finding innovative ways to use our products.”
No comments:
Post a Comment